“Public speaking is leadership and organizations promote people with leadership qualities.” – Sarah Lloyd-Hughes
No matter your profession, raising your profile on the job is incredibly important. It can help you stand out amongst your peers, advance your career, and influence clients and colleagues. One highly effective way to shine is to speak at an industry conference.
Securing a speaking spot at a conference is not only beneficial to you, but also promotes your organization’s capabilities and accomplishments, while sharing vitally important knowledge and best practices that others can use in their own endeavors. How could you possibly resist a chance to do something so important?
There are five reasons you quite literally can’t afford not to speak at a conference:
1. An excuse to dust off the resume. Speaking gives you a reason to update your resume. Regardless of whether you are looking for a job or not, presenting at a conference is something you can highlight as one of your many stellar accomplishments. Being a conference speaker positions you as an educator of your peers, suggesting you have real leadership potential.
2. Good word of mouth. Earning a speaking spot at a conference gives you something to crow about on professional social media outlets like LinkedIn. Updates to your profile are automatically disseminated to all your contacts, which keeps your name top-of-mind with your boss, senior management, peers, and clients. This sure beats standing on the roof with a megaphone.
3. Share your wealth of knowledge. Through your experiences, your successes and your failures, you’ve accumulated expertise in areas others would love to learn about. Speaking at a conference is a great way to help others improve their work (or personal) lives and set them up for the same kind of success you have enjoyed.
4. Attendees could become clients. Speaking at conferences or professional associations, whether national, regional or local, is an excellent way to gain highly desirable exposure to potential new clients, which may ultimately enable you to grow your business. While your talk may be educational and not sales-oriented in nature, it gives you an opportunity to extend your message and provide a practical demonstration of your value and the value of your organization.
5. Expand your sphere of influence. It’s a powerful thing to impact someone else’s business practices, career or life trajectory. By speaking at a conference and sharing what you know, you’ll be teaching others how to achieve what you’ve accomplished. And in doing so, you’ll expand your sphere of influence. Before you know it, you might just become a trend setter.
So, get out there and speak at a conference. New connections, new career opportunities and new clients await you.